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LPGA and Mirassou Winery announce three-year partnership renewal

Posted by on Aug 9th, 2011 and filed under Golf. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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LPGA and Mirassou Winery announce three-year partnership renewal

DAYTONA BEACH, Florida, Aug. 9, 2011 – The LPGA and Mirassou Winery jointly announced today a three-year partnership renewal which continues to designate Mirassou as “The Official Wine of the LPGA.” The LPGA and Mirassou first partnered in 2008.

“We are thrilled to continue our support of women’s golf,” said David Mirassou, wine expert and sixth-generation Mirassou family member. “We’ve always felt that the lively spirit of our wines is a perfect pairing with the golf community and we look forward to a bright future through these exciting partnerships.”

Mirassou has been a sponsor of individual LPGA events for several years and has been active throughout women’s professional golf, realizing there is a natural pairing between the golf lifestyle and wine. Fans can visit www.mirassou.com/golf to see Mirassou’s Perfect Pairings online cookbook, featuring recipes and Mirassou wine pairings perfect for wine and golf aficionados.

“The LPGA and Mirassou continue to be a perfect pairing,” said Jon Podany, LPGA chief marketing officer. “The bright and lively spirit of Mirassou pairs beautifully with the vibrant and approachable players on the LPGA Tour.”

Mirassou also announced a sports marketing partnership with 2011 ShopRite LPGA Classic winner Brittany Lincicome.

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